Dynamic Shift
The Strategic Partner You Hire When Growth Can’t Wait.
I help cybersecurity and secure-software companies translate complex technology into business value, build trust in skeptical markets, and accelerate scalable revenue growth by aligning marketing, sales, and go-to-market strategy.
Tell me if any of this connects with you……
If you said YES to any of the above then your in the right place.
We accelerate growth by aligning your sales and marketing into a single, high-performance engine. You don’t need more leads that go nowhere. You need a strategic operator who connects the dots and closes the gaps alongside you.
“I build systems and teams to drive predictable revenue growth for cybersecurity and secure software companies.”
What drives me and how I can help you succeed.
Helping leadership teams define, align, and execute against high-growth priorities.
Revenue Growth
Building systems and offers that drive predictable revenue — without overhiring.
Team Development
Coaching internal teams, filling capability gaps, and instilling scalable processes.
Operational Efficiency
Removing bottlenecks and optimizing systems for scale.
Go-to-Market Strategy
Creating high-impact GTM plans that align product, marketing, and sales.
Fractional Leadership
Embedding alongside founders to lead key functions without the full-time overhead.
B2B Marketing Specialist – Professional Services | KPMGB2B Marketing Specialist
"I had the opportunity to work with and report to Laureen Hicks, and I’m truly grateful for that experience. Laureen is professional, sincere, and brings a steady, grounded leadership style that builds trust and confidence. She is committed to delivering quality work on time, and I always felt supported under her leadership. Her dedication to the March of Dimes also reflects her strong sense of purpose and commitment to the community which i admire. Laureen would be an asset to any organization, and I sincerely wish her the very best in all that’s ahead!.I had the opportunity to work with and report to Laureen Hicks, and I’m truly grateful for that experience. Laureen is professional, sincere, and brings a steady, grounded leadership style that builds trust and confidence. She is committed to delivering quality work on time, and I always felt supported under her leadership. Her dedication to the March of Dimes also reflects her strong sense of purpose and commitment to the community which i admire. Laureen would be an asset to any organization, and I sincerely wish her the very best in all that’s ahead!."

People & Culture Leader | Driving Employee Engagement, Inclusive Workplaces & Organizational Growth | Expertise in Change, Talent & Culture Transformation People & Culture Leader
"I had the privilege of reporting to Laureen on the Culture & Inclusion team at KPMG. Laureen is an effective and impactful leader, and guided our team with exceptional clarity, empathy, and purpose. Laureen consistently creates an environment where people feel supported, encouraged, and thoughtfully coached, all while being challenged to deliver excellent work.
Laureen's strengths in marketing and go-to-market strategy consistently elevated the quality and efficacy of our programs. She has a remarkable ability to craft clear, compelling narratives and translate complex Culture & Inclusion priorities into creative and enticing messaging that resonated both externally with clients and internally across the firm. She managed senior-level stakeholders with confidence and credibility, building alignment and enthusiasm for our initiatives.
Whether she was shaping strategic direction, navigating fast-moving priorities, or presenting to leadership, Laureen brought the perfect blend of strategic thinking, creativity, and operational rigor. She was also a generous and dedicated mentor to me. Laureen always took the time to coach, guide, and invest in my growth as her counselee.
I highly recommend Laureen as a leader in any sales, marketing, culture, or brand-driven function. Any team would be incredibly fortunate to have her."
Strategic Growth Partner for B2B Tech CEOs & CMOs | Find $5M-$50M in Your Existing Portfolio | Market Expansion + Asset Activation | InnoMagination™ | Author, InnoMaginate!
"Laureen is a customer-centric technical guru with a keen perception of the big picture. Always willing to act as a resource to the extended team, Laureen is a valuable asset that can be relied upon to meet the customer's needs."
If your company has outgrown founder-led growth but has not yet installed a scalable go-to-market engine, the next step is clarity.
Identify where your revenue engine is breaking and what to fix first.