Turn go-to-market chaos into a predictable revenue engine.
Dynamic Shift helps cybersecurity and secure software companies translate complex technology into board-ready growth, aligned execution, and scalable revenue systems.
Fractional CMO and Sales VP leadership with 35 years of experience across AT&T, Verizon, KPMG, and Fortune 100 organizations.
Most cybersecurity and secure software companies do not have a product problem.
They have a distribution and alignment problem.
Despite strong technology, leadership teams face:
Founder-dependent revenue that does not scale
Fragmented product, sales, and marketing narratives
Long, unpredictable enterprise sales cycles
Tool sprawl with no clear ROI
Board pressure for predictable pipeline and growth
The result is stalled revenue, rising costs, and teams stuck in reactive mode.
Dynamic Shift exists to fix the system, not add noise.
Dynamic Shift installs a disciplined go-to-market operating system that moves companies from reactive execution to predictable growth.
SHIFT means:
From firefighting to focused execution
From cool tool to business necessity
From founder heroics to scalable systems
From scattered activity to aligned revenue math
This is not consulting theater.
It is operator-led execution tied to revenue, pipeline, and profitability.
The SHIFT Blueprint
Your Go-To-Market Operating System
SHIFT is a proprietary, end-to-end operating system designed to turn fragmented go-to-market efforts into a predictable revenue engine.
S
Strategy Alignment
Align marketing, sales, and go-to-market to business objectives. Define ICP, value proposition, KPIs, and a sequenced roadmap tied to revenue and profitability.
H
High-Impact Messaging
Translate complex technology into buyer-ready business language. Build executive narratives, proof assets, and consistent messaging across teams.
I
Integrated Systems
Design and implement integrated CRM, marketing automation, and analytics so tools work together instead of creating silos.
F
Focused Execution
Launch prioritized go-to-market motions using playbooks, dashboards, and weekly performance discipline.
T
Transformation and Growth
Scale what works, kill what does not, institutionalize accountability, and install systems that outlast founder involvement.
Outcome:
Predictable pipeline. Shorter sales cycles. Higher win rates. Board-ready growth metrics.
Testimonials
⭐⭐⭐⭐⭐
“Laureen is an amazing professional whom I have had the privilege of
working with as a colleague and as a business partner. She is technically
knowledgeable about wireless, the telecom industry and trends taking
place within the market space. Combined with her exceptional sales
abilities, she is a leader on any team and project she joins.”
- Jean Wang AT&T
⭐⭐⭐⭐⭐
“I had the privilege of working with Laureen Hicks and am grateful for her steady leadership. Professional, sincere, and committed to excellence, she consistently delivered quality work on time while fostering trust and support. Her dedication to the March of Dimes reflects her strong sense of purpose and community. Laureen would be an asset to any organization, and I wish her the very best ahead.”
- Deepthi Varughese
⭐⭐⭐⭐⭐
“Laureen is a customer-centric technical guru with a keen perception of the big
picture. Always willing to act as a resource to the extended team, Laureen is a
valuable asset that can be relied upon to meet the customer's needs.”
- Traci Robinson Williams – Accenture
If your company has outgrown founder-led growth but has not yet installed a scalable go-to-market engine, the next step is clarity.
Identify where your revenue engine is breaking and what to fix first.
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