Operator-Led Growth for Cybersecurity and Secure Software Companies
Dynamic Shift installs disciplined go-to-market operating systems that turn complex technology into predictable, board-ready revenue.
Laureen Hicks
Fractional CMO & Fractional VP of Sales
Empowering Your Business Growth with Expert
Fractional Marketing and Sales Leadership
Laureen Hicks brings over 35 years of executive marketing and sales leadership across global B2B, enterprise technology, and regulated industries.
She has led growth initiatives at AT&T, Verizon, and KPMG, operating inside complex organizations where credibility, precision, and execution discipline are non-negotiable.
Today, Laureen works with cybersecurity and secure software leadership teams to translate complex technology into business value, align marketing and sales, and install scalable revenue systems.
Proven Results in Complex Markets
$4.8B – KPMG Consulting
Led marketing and strategy that
drove $4.8B in revenue and
double-digit growth.
$2B – Verizon Wireless
Created B2B programs for
emerging tech, delivering $2B in
new revenue.
$16M AT&T Defense
Grew a key national defense
account from $4M to $16M in
under two years.
The Next Phase of Growth Requires a System
If your company is ready to move from reactive execution to predictable growth, the next step is clarity.
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